In September 2009, Bebe Stores Inc. will launch their new fragrance named after the brand Bebe. After the first edition To Be from 1996 and the second Bebe Perfume from 2002, the third one is planned to have a totally different approach to the market. Without the expensive and large commercial campaign, the new Bebe arrives as a luxurious oriental fragrance.

     The perfume Bebe was created in the cooperation with Francis Kurkdjian, captivating with the notes of mango, sweet pea and tuberose as it opens. The heart is composed of black jasmine and rose that blossoms at night, while the base consists of sandalwood, musk and golden cedar.